What's your unique value proposition?

korey@ddsbrand.com — Fri, 25 Feb 2011 20:40:41 +0100

Yesterday, I spent my lunch hour shopping for some running shoes. Prior to hitting the stores, I hit the most successful restaurant in the world. What a moron! You stop by McDonalds to order a heart attack while on your way to buying running shoes?! I know, right? Bu [...]

New media brings a new set of highly useful marketing measurements

korey@ddsbrand.com — Mon, 08 Nov 2010 18:25:16 +0100

For decades I have been asked how to properly measure the success of an advertising campaign. Frankly, marketers like myself working in the healthcare sector have resorted to recommending archaic tracking methods due to a lack of technology. For example, asking the patient how they heard of you and then measuring new patient flow was about the extent of our measurement recommendations until recently.

Today's new media technologies bri [...]

Legwork Software : Version 2.7 update

Mon, 04 Oct 2010 16:27:49 +0100

Legwork Software is pleased to announce the latest release of our Legwork system. Version 2.7 has some special requirements that must be downloaded prior to upgrading our existing clients. For new clients, these requirements will be included as part of the install process. We are constantly trying to keep up with the newest and most secure technologies and this update is a reflection of that. Please download and install on each machine that runs Legwork. We will be turning off compatibility f [...]

A new website for our sister company

Fri, 24 Sep 2010 22:10:47 +0100

Wenatchee, WA (September 2010) - Firefly, sister company of Legwork Software, has officially launched their new website at www.ThinkFirefly.com.

The new website features online computer system configurator where your can build and purchase a new computer system online. Also [...]

Upcoming Seminars - Q3 2010

Tue, 10 Aug 2010 19:37:10 +0100

Legwork is pleased to announce a few upcoming seminars coming to the Seattle and Wenatchee, WA areas.

The topic of the seminars is "Aligning Your Team Behaviors with Your New Media Communications". Learn to not just survive but thrive in this difficult economy by aligni [...]

Patterson joins team at Legwork Software

Mon, 19 Jul 2010 20:45:08 +0100

WENATCHEE, WA — With a passion for graphic and website design and an entrepreneurial spirit, Carl Patterson is now lending his exceptional talents to the Legwork Software team as Director of Creative & Web Services.

Patterson, founder and owner of Adonai Media, joined spaces with the Legwork Software team in April 2010. Shortly thereafter, he then joined the team to oversee all creative services. When asked about the transition, Patterson stated, “It’s the case of the right opport [...]

San Diego Seminar : Aligning Your Team Behaviors with Your Brand Communications

Wed, 07 Jul 2010 20:15:34 +0100

“How can internal marketing & team communications generate new patients?
“How can I train my team to implement these processes consistently and cost-effectively?”

CONSIDER THIS:
According to Dunn & Bradstreet, 48% of all small business failures can be attributed to ineffective marketing communications.

Join our CEO, Korey Korfiatis in San Diego for an informative seminar presented by Legwork Software and Lion & Lotus, sponsored by Matsco.

Get to know the team at Legwork

Thu, 01 Jul 2010 16:36:33 +0100

We had a great photo shoot just recently and here is a nice image of the great staff at Legwork Software. We believe in building great relationships with our clients ... so we invite you to get to know us.

(l to r) Tori Maier, Graphic Designer; Korey Korfiatis, [...]

Video : A Chat with our COO, Jeff Weber

Fri, 25 Jun 2010 23:16:10 +0100

Watch our short video as we chat with Jeff Weber, COO of Legwork about the philosophy behind the software and how it is a powerful tool for business looking to generate leads, referrals and new customers.

{vimeo width="426"}12930751{/vimeo}

Claim Your Google Business Center Listing & Get Listed on Google Maps for better SEO

Thu, 03 Jun 2010 00:08:45 +0100

If your customers and prospects are locally or regionally based, then the importance of concentrating on local optimization of your web site and local directory listings is significant.

Google quietly upped the local search game by inserting the Google Maps local 10 (listing of 10 local businesses) into search results for local products and services regardless of whether the searcher used a geographic term in the search. It used to be that if you wanted to get local results for a den [...]

Top Search Engines, Websites and Social Networking Websites on the internet

Wed, 12 May 2010 15:51:00 +0100

Here is a great link we want to share with everyone. View the top search engines, websites and social networking websites on the internet. No surprise that Google and Facebook dominate the marketplace.

http://www.hitwise.com/us/datacenter/main/dashboard-10133.html

Interested in what people are searching for on the internet? Click on this link to view: http://www.hitwise.com/us/datacenter/main/dashboard-10134.html

Legwork clients offer Free day of dentistry to Auburn community and promote it with Social Media

korey@ddsbrand.com — Sun, 31 Jan 2010 20:34:43 +0100

{youtube width="426"}1OG8jjV5dvo{/youtube}

Drs. Nutall, Lothyan & Richens from Auburn WA offered a Free Dentistry Day. The public was invited to come for free dental care on this special day. Numerous children and adults were given the gift of free dentistry including general exams, cleanings, extractions and fillings.

New media such as Twitter, Facebook and Websites were the main uses to promote this event. In tandem with an offline mailer and in-house flyers, patients we [...]

Wenatchee Executives attend Legwork Social Media Seminar

Sat, 23 Jan 2010 16:21:32 +0100

CEO of Legwork Software, Korey Korfiatis speaks to a group of 40 Wenatchee executives about how to leverage Social Media to enhance their relationship marketing efforts.

Early in the discussion attendees were asked to describe their main objectives fo [...]

Haiti & Social Media - A lesson in the power of unfiltered communication

korey@ddsbrand.com — Tue, 19 Jan 2010 22:08:38 +0100

With over 350 million users of Facebook, businesses are looking for ways to leverage social media communication. The positive impact social media has made in fund raising for Haiti relief efforts is an excellent case study on [...]

50 Social Media Tactics for Nonprofits

korey@ddsbrand.com — Thu, 07 Jan 2010 05:57:47 +0100

Found this great video by Chad Norman

50 Social Media Tactics for Nonprofits
{module 50socialmediatatics - embed video}
View more presentations from Chad Norman.

What is social media?

korey@ddsbrand.com — Tue, 22 Dec 2009 05:51:17 +0100

Social media is an online platform where people can meet and interact with each other and or a product/service brand.

Consumers are transforming the media landscape as we speak. In fact, people of all ages have made social networking a national phenomenon and it is now much more than a pastime for your teenagers. The most recent research tells us that 350 million users are online and accessing their social networks every day.

Social media statistics:

There are over 250 [...]

Legwork launches new social networking campaign development service

korey@ddsbrand.com — Thu, 17 Dec 2009 16:35:34 +0100

If Facebook were a country it would be the 4th largest in the world.

Many practices are finding themselves pondering the question, can social networking sites like Facebook, Twitter & Linked-In really help me market my practice? Should I get in the game, o [...]

Relationship marketing can offer tangible benefits

Joel@ddsbrand.com — Sun, 13 Dec 2009 00:20:15 +0100

Navigating the clutter of conventional advertising can seem like an insurmountable task. How can a practice market in a way that will actually provide a real return?

Research has shown that traditional advertising takes 15 exposures in order to solidify a message in the [...]

Attention Dentists. YOU are sales people too.

korey@ddsbrand.com — Sat, 21 Nov 2009 19:41:53 +0100

As a dental marketing consultant, I am constantly met with the question, "How do I increase the value of my new patient referrals?" Although I can increase new patient flow through your doors it is up to YOU and your team to close the sale. Picture the dentist fidgeting uncontrollably at this point.

In ANY dental practice, you (dentist + team) have to sell each and every day. In fact, whether you believe it or not, your case presentation skills (sales skills) are the key to i [...]

Why do dentists insist on using those repulsive “before” photos?

korey@ddsbrand.com — Tue, 10 Nov 2009 03:30:49 +0100

Disgusting....

There are three main reasons patients seek out dental care:

1. Relieve pain. 2. Preventive care. 3. Cosmetic enhancement.

So, if I am a patient researching a dentist in order to relieve dental discomfort, a close up of decaying teeth brings to mind the physical/financial p [...]

Blog Entries